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\/>\n\u9078\u5b9a\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3072\u3068\u6bb5\u843d\u3057\u305f\u3042\u3068\u306f\u3001\u55b6\u696d\u90e8\u9580\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u9023\u643a\u3057\u306a\u304c\u3089\u3001\u65bd\u7b56\u306e\u5206\u6790\u3068\u632f\u308a\u8fd4\u308a\u3092\u884c\u3044\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u9078\u5b9a\u306f\u9069\u5207\u3067\u3042\u3063\u305f\u304b\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u5185\u5bb9\u3084\u30c1\u30e3\u30cd\u30eb\u306b\u6539\u5584\u70b9\u306f\u306a\u3044\u304b\u3001\u8907\u6570\u306e\u8996\u70b9\u304b\u3089\u541f\u5473\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ol>\n<h2>BtoB\u3067\u306f\u7279\u306b\u30e1\u30ea\u30c3\u30c8\u304c\u5927\u304d\u3044ABM<\/h2>\n<p>ABM\u306f\u4e00\u898b\u3059\u308b\u3068\u300c\u30ea\u30fc\u30c9\u512a\u5148\u300d\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53cd\u3059\u308b\u624b\u6cd5\u306b\u898b\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001BtoB\u3067\u306f\u6b21\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b3\u30b9\u30c8\u524a\u6e1b<\/strong><br \/>\nABM\u306f\u300c\u9078\u629e\u3068\u96c6\u4e2d\u300d\u306e\u8003\u3048\u65b9\u3092\u5177\u73fe\u5316\u3057\u305f\u65bd\u7b56\u3067\u3059\u3002\u81ea\u793e\u3068\u76f8\u6027\u304c\u826f\u3044\u3068\u60f3\u5b9a\u3055\u308c\u308b\u4f01\u696d\u306b\u306e\u307f\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u4e0b\u3057\u3001\u30d2\u30c8\u30fb\u30ab\u30cd\u306e\u4e0d\u8db3\u3092\u88dc\u3044\u3064\u3064\u3001\u671f\u5f85\u5024\uff08\u5951\u7d04\u3001\u53d7\u6ce8\u3001\u58f2\u4e0a\uff09\u3092\u6700\u5927\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002\u307e\u305f\u3001\u300c\u72ed\u304f\u6df1\u304f\u300d\u72d9\u3044\u3092\u5b9a\u3081\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306b\u5bfe\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u8cea\u3082\u5411\u4e0a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/li>\n<li><strong>1 on 1\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308bLTV\u5897\u5927<\/strong><br \/>\nBtoB\u3067\u306f\u7279\u5b9a\u306e\u4f01\u696d\u3068\u306e\u6df1\u304f\u30fb\u9577\u3044\u4ed8\u304d\u5408\u3044\u304c\u5927\u304d\u306a\u5229\u76ca\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002ABM\u3092\u5b9f\u8df5\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5897\u5927\u3082\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u9577\u671f\u7684\u306a\u65bd\u7b56\u6539\u5584<\/strong><br \/>\nABM\u306fICT\u3092\u6d3b\u7528\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u304b\u3089\u306e\u53cd\u5fdc\u3092\u96c6\u7a4d\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001ABM\u306e\u5b9f\u65bd\u671f\u9593\u304c\u9577\u3051\u308c\u3070\u9577\u3044\u307b\u3069\u3001\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u6750\u6599\u304c\u7a4d\u307f\u3042\u304c\u3063\u3066\u3044\u304f\u308f\u3051\u3067\u3059\u3002<\/li>\n<\/ul>\n<h2>\u30d0\u30fc\u30c1\u30e3\u30eb\u7d4c\u55b6\u3068ABM\u304c\u30de\u30c3\u30c1\u3059\u308b\u7406\u7531<\/h2>\n<p>\u3053\u306e\u3088\u3046\u306bBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u3082\u306f\u3084ABM\u306f\u5fc5\u9808\u306e\u65bd\u7b56\u3068\u8003\u3048\u3066\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30d0\u30fc\u30c1\u30e3\u30eb\u7d4c\u55b6\u306e\u8003\u3048\u304b\u305f\u3068\u3082\u76f8\u6027\u304c\u826f\u3044\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u306f\u6b21\u306e\u3088\u3046\u306a\u7406\u7531\u304b\u3089\u3067\u3059\u3002<\/p>\n<h3>\u30d0\u30fc\u30c1\u30e3\u30eb\u7d4c\u55b6\u304b\u3089\u898b\u305fABM\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>\u3053\u308c\u307e\u3067\u3082\u4f55\u5ea6\u304b\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306b\u3001<span class=\"mark_blue\"><strong>\u30d0\u30fc\u30c1\u30e3\u30eb\u7d4c\u55b6\u306e\u6839\u5e95\u306b\u3042\u308b\u306e\u306f\u300c\u4eee\u60f3\u5316\u300d\u3068\u300c\u672c\u8cea\u5316\u300d<\/strong><\/span>\u3067\u3059\u3002ABM\u306f\u3001\u53d6\u5f15\u76f8\u624b\u3092\u300c\u4eee\u60f3\u7684\u300d\u306b\u8a2d\u5b9a\u3057\u3001\u500b\u5225\u306e\u4f01\u696d\u3078\u3068\u300c\u672c\u8cea\u5316\u300d\u3059\u308b\u3053\u3068\u3067\u672c\u5f53\u306b\u76f8\u6027\u306e\u826f\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3064\u306a\u304c\u308b\u624b\u6cd5\u3068\u3082\u8a00\u3048\u307e\u3059\u3002\u307e\u305f\u3001\u3069\u3061\u3089\u3082\u300c\u6570\u300d\u3088\u308a\u3082\u300c\u8cea\u300d\u3092\u91cd\u8996\u3059\u308b\u8003\u3048\u65b9\u3067\u3042\u308a\u3001\u3053\u306e\u70b9\u3067\u3082\u4e21\u8005\u306f\u5171\u901a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306bABM\u306f\u3001MA\u3084SFA\u3001CRM\u3068\u3044\u3063\u305fICT\u306e\u6d3b\u7528\u3092\u524d\u63d0\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u30d0\u30fc\u30c1\u30e3\u30eb\u7d4c\u55b6\u3067\u3082\u3001\u3053\u308c\u3089ICT\u306e\u6d3b\u7528\u306f\u5fc5\u9808\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u3088\u308a\u30b9\u30e0\u30fc\u30ba\u306bABM\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u52a0\u3048\u3066\u3001\u30d0\u30fc\u30c1\u30e3\u30eb\u7d4c\u55b6\u304c\u63a8\u5968\u3057\u3066\u3044\u308b\u300c\u30de\u30eb\u30c1\u30a8\u30f3\u30c8\u30e9\u30f3\u30b9\u578bweb\u30b5\u30a4\u30c8\u300d\u3068\u306e\u76f8\u6027\u3082\u826f\u3044\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u300c<a 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