{"id":19561,"date":"2021-09-27T14:55:39","date_gmt":"2021-09-27T05:55:39","guid":{"rendered":"https:\/\/www.venture-net.co.jp\/?p=19561"},"modified":"2025-07-30T15:22:05","modified_gmt":"2025-07-30T06:22:05","slug":"%e3%83%90%e3%83%bc%e3%83%81%e3%83%a3%e3%83%ab%e7%b5%8c%e5%96%b6%e3%81%ae%e9%9b%86%e5%ae%a2%e3%81%a8%e8%b2%a9%e4%bf%83%ef%bd%9e%e3%82%b3%e3%83%b3%e3%83%86%e3%83%b3%e3%83%84%e3%83%9e%e3%83%bc%e3%82%b1","status":"publish","type":"post","link":"https:\/\/www.venture-net.co.jp\/virtualblog\/19561\/","title":{"rendered":"\u30d0\u30fc\u30c1\u30e3\u30eb\u7d4c\u55b6\u306e\u96c6\u5ba2\u3068\u8ca9\u4fc3\uff5e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1fBtoB\u306b\u3053\u305d\u5fc5\u8981\u306a\u7406\u7531"},"content":{"rendered":"\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30012010\u5e74\u4ee3\u306e\u4e2d\u3054\u308d\u304b\u3089\u666e\u53ca\u3057\u59cb\u3081\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3001\u73fe\u5728\u306fBtoB\u9818\u57df\u3067\u3082\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3082\u3057\u3001\u81ea\u793e\u3067\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u3092\u4fdd\u6709\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u300c\u4fe1\u983c\u300d\u3084\u300c\u5b89\u5fc3\u300d\u3092\u63d0\u4f9b\u3057\u3001\u512a\u826f\u9867\u5ba2\u3068\u306e\u51fa\u4f1a\u3044\u306b\u767a\u5c55\u3055\u305b\u3089\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 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class=\"wp-block-heading\">\u306a\u305cBtoB\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u306a\u306e\u304b<\/h2>\n\n\n\n<p>\u3067\u306f\u3001\u306a\u305cBtoB\u9818\u57df\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8996\u3055\u308c\u308b\u306e\u304b\u3092\u6574\u7406\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8cfc\u8cb7\u884c\u52d5\u306e\u5909\u5316<\/h3>\n\n\n\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u767a\u9054\u3068\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u306e\u666e\u53ca\u306f\u3001\u8cfc\u8cb7\u884c\u52d5\u3092\u5927\u304d\u304f\u5909\u3048\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30cd\u30c3\u30c8\u793e\u4f1a\u306b\u306a\u308b\u524d\u306f\u3001\u5e83\u544a\u5ba3\u4f1d\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u5fc3\u7406\u30fb\u8cfc\u8cb7\u884c\u52d5\u306e\u30ed\u30b8\u30c3\u30af\u3068\u3057\u3066\u300cAIDMA\u300d\u304c\u6709\u540d\u3067\u3057\u305f\u3002AIDMA\u306f\u300cAttention\uff08\u6ce8\u610f\uff09\u300d\u300cInterest\uff08\u8208\u5473\uff09\u300d\u300cDesire\uff08\u6b32\u6c42\uff09\u300d\u300cMemory\uff08\u8a18\u61b6\uff09\u300d\u300cAction\uff08\u8cfc\u8cb7\uff09\u300d\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u8a00\u8449\u3067\u3001\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u3092\u898b\u305f\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u30fb\u884c\u52d5\u3092\u9806\u756a\u306b\u8868\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u307e\u305a\u300c\u6ce8\u610f\u300d\u3092\u5f15\u304d\u3001\u300c\u8208\u5473\u300d\u3092\u6301\u3063\u3066\u3082\u3089\u3044\u3001\u300c\u6b32\u6c42\u300d\u3092\u523a\u6fc0\u3057\u3001\u300c\u8a18\u61b6\u300d\u306b\u3068\u3069\u3081\u3001\u300c\u8cfc\u5165\u300d\u3092\u4fc3\u3059\u3068\u3044\u3046\u306e\u304cAIDMA\u306e\u57fa\u672c\u539f\u7406\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u306f\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5168\u76db\u3060\u3063\u305f\u6642\u4ee3\u306b\u529f\u3092\u594f\u3057\u305f\u30ed\u30b8\u30c3\u30af\u3067\u3001\u6210\u719f\u3057\u305f\u30cd\u30c3\u30c8\u793e\u4f1a\u306b\u306f\u901a\u7528\u3057\u306b\u304f\u3044\u9762\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u73fe\u5728\u306f\u3080\u3057\u308d\u300cDECAX\u300d\u306e\u6642\u4ee3\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u3064\u307e\u308a\u300cDiscovery\uff08\u767a\u898b\uff09\u300d\u300cEngage\uff08\u95a2\u4fc2\u69cb\u7bc9\uff09\u300d\u300cCheck\uff08\u78ba\u8a8d\uff09\u300d\u300cAction\uff08\u884c\u52d5\uff09\u300d\u300cExperience\uff08\u4f53\u9a13\u3068\u5171\u6709\uff09\u300d\u3067\u3059\u3002\u691c\u7d22\u304b\u3089\u81ea\u793e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u300c\u767a\u898b\u300d\u3057\u3066\u3082\u3089\u3044\u3001\u7d99\u7d9a\u7684\u306a\u60c5\u5831\u63d0\u4f9b\u3067\u300c\u95a2\u4fc2\u69cb\u7bc9\u300d\u3092\u9032\u3081\u3001\u6d88\u8cbb\u8005\u306e\u300c\u78ba\u8a8d\uff08\u6bd4\u8f03\u691c\u8a0e\u306e\u7d50\u679c\uff09\u300d\u3092\u7d4c\u3066\u300c\u884c\u52d5\uff08\u8cfc\u5165\uff09\u300d\u3057\u3066\u3082\u3089\u3046\u3002\u3055\u3089\u306b\u8cfc\u5165\u5f8c\u306f\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u300c\u4f53\u9a13\u300d\u3092\u30cd\u30c3\u30c8\u3067\u300c\u5171\u6709\uff08\u62e1\u6563\uff09\u300d\u3057\u3066\u3082\u3089\u3046\u3068\u3044\u3046\u6d41\u308c\u3067\u3059\u3002<\/p>\n\n\n\n<p>AIDMA\u306f\u7c21\u5358\u306b\u8a00\u3048\u3070\u300c\u5927\u58f0\u3067\u53eb\u3093\u3067\u6ce8\u610f\u3092\u3072\u304d\u3001\u6b32\u6c42\u3092\u523a\u6fc0\u3057\u3066\u8cb7\u3063\u3066\u3082\u3089\u3046\u300d\u65b9\u6cd5\u8ad6\u3067\u3059\u3002\u3053\u308c\u306b\u5bfe\u3057\u3066DECAX\u306f\u3001\u300c\u898b\u3064\u3051\u3066\u3082\u3089\u3044\u3001\u5b89\u5fc3\u3068\u4fe1\u983c\u306e\u5ef6\u9577\u3067\u8cb7\u3063\u3066\u3082\u3089\u3046\u300d\u3068\u3044\u3046\u65b9\u6cd5\u8ad6\u3068\u8a00\u3048\u307e\u3059\u3002DECAX\u3067\u306f\u3001\u898b\u3064\u3051\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u5b89\u5fc3\u3068\u4fe1\u983c\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u809d\u306b\u306a\u308a\u307e\u3059\u304b\u3089\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5f37\u3055\u3092\u767a\u63ee\u3059\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BtoB\u9818\u57df\u3067\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u300c\u63a5\u70b9\u300d\u306b\u306a\u308b<\/h3>\n\n\n\n<p>\u30cd\u30c3\u30c8\u793e\u4f1a\u3067\u3042\u308b\u73fe\u4ee3\u3067\u306f\u3001\u5c55\u793a\u4f1a\u3084\u30bb\u30df\u30ca\u30fc\u3088\u308a\u3082\u5148\u306b\u300c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u306e\u60c5\u5831\u53ce\u96c6\u300d\u3092\u7d42\u308f\u3089\u305b\u308b\u9867\u5ba2\u304c\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002BtoB\u3067\u3082\u8cfc\u8cb7\u62c5\u5f53\u8005\u304c\u307e\u305a\u30cd\u30c3\u30c8\u3067\u60c5\u5831\u3092\u96c6\u3081\u3001\u305d\u3053\u304b\u3089\u5404\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3066\u4fe1\u983c\u6027\u3092\u78ba\u8a8d\u3059\u308b\u3001\u3068\u3044\u3046\u6d41\u308c\u304c\u51fa\u6765\u4e0a\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30a6\u30a7\u30d6\u4e0a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u6f5c\u5728\u9867\u5ba2\u3068\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30b3\u30f3\u30bf\u30af\u30c8\u306b\u306a\u308a\u307e\u3059\u304b\u3089\u3001\u4f1a\u793e\u6982\u8981\u3060\u3051\u3067\u306a\u304f\u3001\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5177\u4f53\u7684\u306a\u60c5\u5831\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u63d0\u4f9b\u3059\u3079\u304d\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u91d1\u984d\u304c\u5927\u304d\u304f\u306a\u308c\u3070\u306a\u308b\u307b\u3069\u300c\u63a5\u70b9\u3065\u304f\u308a\u300d\u304c\u91cd\u8981\u306b<\/h3>\n\n\n\n<p>BtoB\u306f\u3001BtoC\u306b\u6bd4\u3079\u3066\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u91d1\u984d\u304c\u5927\u304d\u3044\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u8cfc\u8cb7\u62c5\u5f53\u8005\u306f\u4e0a\u9577\u306e\u627f\u8a8d\u3092\u5f97\u306a\u304f\u3066\u306f\u306a\u3089\u305a\u3001\u300c\u885d\u52d5\u8cb7\u3044\u300d\u306e\u3088\u3046\u306a\u72b6\u614b\u306f\u8d77\u3053\u308a\u306b\u304f\u3044\u3082\u306e\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u307e\u305a\u306f\u300c\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u300d\u3092\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u4f5c\u308a\u3001\u305d\u306e\u4e2d\u304b\u3089\u5f90\u3005\u306b\u3084\u308a\u53d6\u308a\u3092\u5897\u3084\u3057\u3066\u898b\u8fbc\u307f\u5ba2\u3084\u512a\u826f\u9867\u5ba2\u3092\u80b2\u6210\u3059\u308b\u65b9\u6cd5\u304c\u30d9\u30bf\u30fc\u3067\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"815\" height=\"550\" src=\"https:\/\/www.venture-net.co.jp\/virtualblog2\/wp-content\/uploads\/2021\/09\/BtoB\u3068BtoC\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306e\u9055\u3044.png\" alt=\"BtoB\u3068BtoC\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306e\u9055\u3044\" class=\"wp-image-20089\" srcset=\"https:\/\/www.venture-net.co.jp\/virtualblog\/wp-content\/uploads\/2021\/09\/BtoB\u3068BtoC\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306e\u9055\u3044.png 815w, https:\/\/www.venture-net.co.jp\/virtualblog\/wp-content\/uploads\/2021\/09\/BtoB\u3068BtoC\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306e\u9055\u3044-300x202.png 300w, https:\/\/www.venture-net.co.jp\/virtualblog\/wp-content\/uploads\/2021\/09\/BtoB\u3068BtoC\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306e\u9055\u3044-768x518.png 768w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a4\u30e1\u30fc\u30b8<\/h2>\n\n\n\n<p>\u3067\u306f\u3001BtoB\u9818\u57df\u3067\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3069\u306e\u3088\u3046\u306b\u9032\u3081\u3066\u3044\u304f\u3079\u304d\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u30d0\u30fc\u30c1\u30e3\u30eb\u7d4c\u55b6\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u3092\u4e2d\u5fc3\u306b\u3057\u3066\u5404\u624b\u6cd5\u30fb\u30c4\u30fc\u30eb\u3092\u9023\u643a\u3055\u305b\u308b\u65b9\u6cd5\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"626\" height=\"531\" src=\"https:\/\/www.venture-net.co.jp\/virtualblog2\/wp-content\/uploads\/2021\/09\/\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0.png\" alt=\"\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\" class=\"wp-image-20090\" srcset=\"https:\/\/www.venture-net.co.jp\/virtualblog\/wp-content\/uploads\/2021\/09\/\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0.png 626w, https:\/\/www.venture-net.co.jp\/virtualblog\/wp-content\/uploads\/2021\/09\/\u30b3\u30fc\u30dd\u30ec\u30fc\u30c8\u30b5\u30a4\u30c8\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0-300x254.png 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" 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